Marketing management : analysis, planning, implementation, and control /
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| Главный автор: | |
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| Опубликовано: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1994.
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| Редактирование: | 8th ed. |
| Серии: | Prentice-Hall series in marketing
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| LEADER | 00000pam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 0137228511 |c TZS 12000/= | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | 0 | 0 | |a 658.802 KOT |
| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Marketing management : |b analysis, planning, implementation, and control / |c Philip Kotler. |
| 250 | |a 8th ed. | ||
| 260 | |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1994. | ||
| 300 | |a xxvi, 801 p. : |b ill. ; |c 28 cm. | ||
| 440 | |a Prentice-Hall series in marketing | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Marketing | |
| 942 | |c BK | ||
| 999 | |c 6243 |d 6243 | ||