Principles of marketing
This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making
Guardado en:
| Otros Autores: | , , , |
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| Formato: | Libro |
| Publicado: |
Prentice-Hall Europe :
London,
c1999
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| Edición: | 2nd ed. |
| Materias: | |
| Etiquetas: |
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Mzumbe University Main Campus Library
| Número de Clasificación: |
658.8 PRI |
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| Copia | On Shelf |