Principles of marketing

Principles of marketing

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This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making

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书目详细资料
其他作者:	Kotler, Philip, Armstrong, Gary, Sounders, John, Wong, Veronica
格式:	图书
出版:	Prentice-Hall Europe : London, c1999
版:	2nd ed.
主题:	Marketing management Market competition Customer relations > Management
标签:	添加标签没有标签, 成为第一个标记此记录!

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