Principles of marketing
This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making
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| 其他作者: | , , , |
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| 格式: | 图书 |
| 出版: |
Prentice-Hall Europe :
London,
c1999
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| 版: | 2nd ed. |
| 主题: | |
| 标签: |
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Mzumbe University Main Campus Library
| 索引号: |
658.8 PRI |
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| 复印件 | On Shelf |