Marketing management : analysis, planning, implementation, and control /

Marketing management : analysis, planning, implementation, and control /

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Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets

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Détails bibliographiques
Auteur principal: Kotler, Philip
Format: Livre
Publié: Englewood Cliffs, N.J. : Prentice-Hall, c1988.
Édition:6th ed.
Collection:Prentice-Hall series in marketing
Sujets:
Marketing
Marketing information system
Managing service
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