Services marketing : Integrating customer focus across the firm
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| 主要作者: | Zeithaml, Valarie A. |
|---|---|
| 其他作者: | Bitner, Mary Jo |
| 格式: | 图书 |
| 出版: |
New Delhi :
Tata McGraw-Hill,
c2003
|
| 版: | 3rd ed. |
| 主题: | |
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