Services marketing : Integrating customer focus across the firm

Services marketing : Integrating customer focus across the firm

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Detalhes bibliográficos
Autor principal:	Zeithaml, Valarie A.
Outros Autores:	Bitner, Mary Jo
Formato:	Livro
Publicado em:	New Delhi : Tata McGraw-Hill, c2003
Edição:	3rd ed.
Assuntos:	Marketing communications
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