Services marketing : Integrating customer focus across the firm

Services marketing : Integrating customer focus across the firm

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Détails bibliographiques
Auteur principal:	Zeithaml, Valarie A.
Autres auteurs:	Bitner, Mary Jo
Format:	Livre
Publié:	New Delhi : Tata McGraw-Hill, c2003
Édition:	3rd ed.
Sujets:	Marketing communications
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