Services marketing : Integrating customer focus across the firm

Services marketing : Integrating customer focus across the firm

Afficher d'autres versions (1)

Enregistré dans:

Détails bibliographiques
Auteur principal:	Zeithaml, Valarie A.
Autres auteurs:	Bitner, Mary Jo
Format:	Livre
Publié:	New Delhi : Tata McGraw-Hill, c2003
Édition:	3rd ed.
Sujets:	Marketing communications
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Documents similaires

Services marketing : integrating customer focus across the firm /
par: Zeithaml, Valarie A.
Publié: (2006)

Marketing : creating value for customers /
par: Churchill, Gilbert A.
Publié: (1995)

Integrated advertising, promotion, and marketing communications
par: Clow, Kenneth E.
Publié: (2010)

Integrated advertising, promotion, and marketing communications
par: Clow, Kenneth E.
Publié: (2007)

Marketing
par: Keegan, Warren
Publié: (1992)

Marketing communications : engagements, strategies and practice
Publié: (2006)

Marketing plans : how to prepare them, how to use them /
par: McDonald, Malcolm
Publié: (1999)

Essential of marketing communications /
par: Jim Blythe
Publié: (2003)

Essential of marketing communications /
par: Jim Blythe
Publié: (2003)

Retail marketing plans : how to prepare them, how to use them /
par: McDonald, Malcolm
Publié: (1993)

Marketing communications : contents and strategies
par: Fill, Chris
Publié: (1998)

Advertising and promotion : an integrated marketing communications perspective /
par: Belch, George E.
Publié: (2004)

The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /
par: Moeller, Leslie H.
Publié: (2009)

Marketing, customer services and business ethics
par: Mbura, Omari K.
Publié: (2004)

The McGraw-Hill reader: issues across the disciplines/
par: Muller, Gilbert H
Publié: (2006)

Marketing learning and service provision : Studies in organizational response to customer information /
Publié: (1997)

Customer services-marketing and the competitive environment/
par: Mayall,Carol
Publié: (1992)

Services marketing
par: Woodruffe Helen
Publié: (1995)

The marketing of professional services /
par: Wilson, Aubrey
Publié: (1972)

Viral marketing sales, customer perceptions of Airtel Tanzania.
par: Tofiki, Swaumu S.
Publié: (2024)

Principles of services marketing
par: Palmer, Adrian
Publié: (2001)

Services marketing and management
par: Balaji, B
Publié: (2002)

Market learning and service provision : / studies in organizational response to customer information.
Publié: (1997)

Service marketing : People, Technology, Strategy /
par: Lovelock, Christopher
Publié: (2006)

Marketing your consulting or professional services
par: Karlson, David
Publié: (1988)

Integrated marketing communications
par: Pickton, David
Publié: (2001)

Advertising communications & promotion management /
par: Rossiter, John R.
Publié: (1997)

Marketing / A customer-centric approach
par: Sommers Montrose S.
Publié: (2007)

Services marketing : the Indian perspective : text and readings
par: Shanker, Ravi
Publié: (2002)

Effectiveness of social media as a marketing communication tool in Tanzania
par: Odhiambo, Luis
Publié: (2024)

Mastering communication
par: Stanton, Nicky
Publié: (2009)

The communicator /
par: Coffin, Royce A.
Publié: (1975)

The communicator /
par: Coffin, Royce A.
Publié: (1975)

People, communication and organisations
par: Evans, Desmond W.
Publié: (1990)

Modern marketing communications
par: Jefkins, Frank
Publié: (1991)

Communication works
par: Gamble, Teri K.
Publié: (2002)

Marketing /
par: Kerin, Roger A.
Publié: (2009)

Marketing /
par: Kerin, Roger A.
Publié: (2011)

Marketing /
par: Kerin, Roger A.
Publié: (2011)

Marketing /
par: BPP learning media
Publié: (2009)