Services marketing
Services Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities.
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| Format: | Book |
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London :
Pitman,
1995.
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| Series: | Frameworks
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| Subjects: | |
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Table of Contents:
- Not-for-profit services marketing ; Leisure and tourism marketing ; Charities marketing ; Financial services marketing ; Professional services marketing