Services marketing
Services Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities.
Guardado en:
| Autor principal: | |
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| Formato: | Libro |
| Publicado: |
London :
Pitman,
1995.
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| Colección: | Frameworks
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| Materias: | |
| Etiquetas: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 9780712110396 |c NA | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | |a 658.8 WOO | ||
| 100 | |a Woodruffe Helen | ||
| 245 | |a Services marketing |c / Helen Woodruffe | ||
| 260 | |a London : |b Pitman, |c 1995. | ||
| 300 | |a ix, 307 p. ; |c 24 cm. | ||
| 440 | |a Frameworks | ||
| 504 | |a Includes index. | ||
| 505 | |a Not-for-profit services marketing ; Leisure and tourism marketing ; Charities marketing ; Financial services marketing ; Professional services marketing | ||
| 520 | |a Services Marketing covers: not-for-profit organisations: leisure services: tourism: internationalisation of services: financial services: professional services: charities. | ||
| 546 | |a eng. | ||
| 650 | |a Professions Marketing | ||
| 650 | |a Service industries Marketing | ||
| 650 | |a Service industries Marketing Management | ||
| 942 | |c BK | ||
| 999 | |c 6201 |d 6201 | ||