Strategic marketing : planning and control /
-- Easy to read - new user-friendly layout-- Tightly written to accommodate the reading time pressures on students-- Includes up-to-date case studiesApplicable for industry practitioners, this book cuts through the complexity and jargon surrounding planning and control subjects, providing readers wi...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | كتاب |
| منشور في: |
Oxford ; Boston :
Butterworth-Heinemann,
2001.
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| الطبعة: | 2nd ed. |
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://www.loc.gov/catdir/description/els031/2001277038.html http://www.loc.gov/catdir/toc/els031/2001277038.html |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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جدول المحتويات:
- The strategic perspective Part one: Strategic analysis - External analysis Competitive intelligence Segmentation Internal analysis Developing a future orientation Part two: Formulation of strategy - Strategic intent Strategy formulation Targeting, positioning and brand strategy Product development and innovation Alliances and relationships The strategic marketing plan Part three: Strategic implementation - Strategic implementation Control Mini cases.