Problems in marketing : applying key concepts and techniques /

Problems in marketing : applying key concepts and techniques /

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Detalhes bibliográficos
Autor principal:	Moutinho, Luiz
Outros Autores:	Chien, Charles S.
Formato:	Livro
Publicado em:	Los Angeles : Sage Publications, c2008.
Edição:	2nd ed.
Assuntos:	Marketing.
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