Problems in marketing : applying key concepts and techniques /

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Bibliographic Details
Main Author: Moutinho, Luiz
Other Authors: Chien, Charles S.
Format: Book
Published: Los Angeles : Sage Publications, c2008.
Edition:2nd ed.
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Description
Physical Description:xiii, 322 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780761971788 (cased)