Fundamentals of marketing /

Fundamentals of marketing /

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Offers coverage of the managerial approach to marketing fundamentals. This work covers current issues, such as international, ethics and environmental marketing, within a managerial perspective. It also covers various components of marketing strategy such as promotion and price.

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Detalhes bibliográficos
Autor principal: Stanton, William J.
Outros Autores: Etzel, Michael J., Walker, Bruce J.
Formato: Livro
Publicado em: New York : McGraw-Hill, c1994.
Edição:10th ed.
Colecção:McGraw-Hill series in marketing
Assuntos:
Marketing.
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