Fundamentals of marketing /

Fundamentals of marketing /

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Offers coverage of the managerial approach to marketing fundamentals. This work covers current issues, such as international, ethics and environmental marketing, within a managerial perspective. It also covers various components of marketing strategy such as promotion and price.

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Detalles Bibliográficos
Autor principal: Stanton, William J.
Otros Autores: Etzel, Michael J., Walker, Bruce J.
Formato: Libro
Publicado: New York : McGraw-Hill, c1994.
Edición:10th ed.
Colección:McGraw-Hill series in marketing
Materias:
Marketing.
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