Service marketing : People, Technology, Strategy /

Service marketing : People, Technology, Strategy /

Na minha lista:

Detalhes bibliográficos
Autor principal:	Lovelock, Christopher
Outros Autores:	Wirtz, Jochen, Chatterjee, Jayanta
Formato:	Livro
Publicado em:	New York : Pearson , c2006.
Edição:	5th ed.
Assuntos:	Marketing Consumer behavior
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

Services marketing : people, technology, strategy /
Por: Lovelock, Christopher H.
Publicado em: (2022)

Marketing practices and principles /
Publicado em: (1995)

Consumer behavior : /understanding consumers--designing marketing activities
Por: Hoffmann, Stefan
Publicado em: (2023)

Contemporary cases in consumer behavior /
Por: Blackwell, Roger D.
Publicado em: (1977)

Consumer behavior : Buying, having, and being /
Por: Solomon, Michael R
Publicado em: (2009)

Consumer behavior : a strategic approach /
Por: Assael, Henry
Publicado em: (2004)

Marketing management /
Por: Kotler, Philip
Publicado em: (2006)

Marketing management /
Por: Kotler, Philip
Publicado em: (2003)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
Por: Bee, Filomena Faustine
Publicado em: (2024)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
Por: Bee, Filomena Faustine
Publicado em: (2024)

Consumer behavior : buying, having, and being /
Por: Solomon, Michael R.
Publicado em: (2011)

Consumer behavior /
Por: Schiffman, Leon G.
Publicado em: (1991)

Perspectives in consumer behavior /
Por: Kassarjian Harold H.
Publicado em: (1991)

Consumer behavior /
Por: Schiffman, Leon G.
Publicado em: (2000)

Essentials of consumer behavior : an applied approach
Por: STEPHEN, D.L
Publicado em: (2023)

The unmanageable consumer /
Por: Gabriel, Yiannis
Publicado em: (2006)

Consumer behavior
Por: Ruvio, Ayalla
Publicado em: (2024)

Instructor's manual to accompany Microeconomics : theory and application
Por: Salvatore, Dominick
Publicado em: (2003)

Consumer behavior /
Por: SCHIFFMAN, L.G
Publicado em: (2019)

Consumer behaviour : a European perspective /
Por: Solomon, Michael R.
Publicado em: (2002)

Consumer behavior /
Por: Hoyer, Wayne D.
Publicado em: (2024)

Marketing : an introduction
Por: Armstrong, Gary
Publicado em: (2005)

Global marketing management changes, new challenges and strategies/
Por: LEE, K.
Publicado em: (2012)

Consumer behavior in Asia /
Por: Schütte, Hellmut
Publicado em: (1998)

Marketing theory : a student text /
Publicado em: (2000)

Managerial economics : foundations of business analysis and strategy /
Por: THOMAS, C.R
Publicado em: (2024)

Consumer behavior and managerial decision making /
Por: Kardes, Frank R.
Publicado em: (2002)

Services marketing : concepts, strategies, and cases /
Por: Hoffman, K. Douglas
Publicado em: (2024)

Principles of marketing
Por: Kotler, Philip
Publicado em: (1994)

Principles of marketing
Por: Kotler, Philip
Publicado em: (1991)

Principles of marketing
Por: Kotler, Philip
Publicado em: (1994)

Elements of marketing
Por: Morden, A.R
Publicado em: (1993)

Elements of marketing /
Por: Morden Anthony R
Publicado em: (1993)

Principles of marketing
Por: Kotler, Philip
Publicado em: (2024)

Consumer behaviour /
Por: Sethna, Zubin
Publicado em: (2023)

Marketing research : methodological foundations
Por: LACOBUCCI, D.
Publicado em: (2018)

Marketing research : methodological foundations
Por: Lacobucci, D.
Publicado em: (2018)

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
Por: Ngowi, Anthony R.
Publicado em: (2024)

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
Por: Ngowi, Anthony R.
Publicado em: (2024)

Marketing research essentials
Por: McDANIEL C.
Publicado em: (2018)