Service marketing : People, Technology, Strategy /

Service marketing : People, Technology, Strategy /

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Detalhes bibliográficos
Autor principal:	Lovelock, Christopher
Outros Autores:	Wirtz, Jochen, Chatterjee, Jayanta
Formato:	Livro
Publicado em:	New York : Pearson , c2006.
Edição:	5th ed.
Assuntos:	Marketing Consumer behavior
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