The practice of market research : an introduction /
This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project
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| Главный автор: | |
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| Опубликовано: |
Harlow :
Prentice Hall/Financial Times,
2009.
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| Редактирование: | 3rd ed. |
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Mzumbe University Main Campus Library
| Шифр: |
658.83 McG |
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| Копировать | On Shelf |