The practice of market research : an introduction /
This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project
Saved in:
| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 出版: |
Harlow :
Prentice Hall/Financial Times,
2009.
|
| 版: | 3rd ed. |
| 主题: | |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
Mzumbe University Main Campus Library
| 索引号: |
658.83 McG |
|---|---|
| 复印件 | On Shelf |