The practice of market research : an introduction /

The practice of market research : an introduction /

This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project

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Bibliographic Details
Main Author:	McGivern, Yvonne
Format:	Book
Published:	Harlow : Prentice Hall/Financial Times, 2009.
Edition:	3rd ed.
Subjects:	Marketing research Social sciences
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