Style de citation APA (7e éd.)

McGivern, Y. (2009). The practice of market research: An introduction (3rd ed.). Prentice Hall/Financial Times.

Style de citation Chicago (17e éd.)

McGivern, Yvonne. The Practice of Market Research: An Introduction. 3rd ed. Harlow: Prentice Hall/Financial Times, 2009.

Style de citation MLA (9e éd.)

McGivern, Yvonne. The Practice of Market Research: An Introduction. 3rd ed. Prentice Hall/Financial Times, 2009.