Cita APA (7a ed.)

McGivern, Y. (2009). The practice of market research: An introduction (3rd ed.). Prentice Hall/Financial Times.

Cita Chicago Style (17a ed.)

McGivern, Yvonne. The Practice of Market Research: An Introduction. 3rd ed. Harlow: Prentice Hall/Financial Times, 2009.

Cita MLA (9a ed.)

McGivern, Yvonne. The Practice of Market Research: An Introduction. 3rd ed. Prentice Hall/Financial Times, 2009.