APA (7th ed.) Citation

McGivern, Y. (2009). The practice of market research: An introduction (3rd ed.). Prentice Hall/Financial Times.

Chicago Style (17th ed.) Citation

McGivern, Yvonne. The Practice of Market Research: An Introduction. 3rd ed. Harlow: Prentice Hall/Financial Times, 2009.

MLA (9th ed.) Citation

McGivern, Yvonne. The Practice of Market Research: An Introduction. 3rd ed. Prentice Hall/Financial Times, 2009.

Warning: These citations may not always be 100% accurate.