Citazione Stile APA (7a Edizione)

McGivern, Y. (2009). The practice of market research: An introduction (3rd ed.). Prentice Hall/Financial Times.

Citazione stile Chigago Style (17a edizione)

McGivern, Yvonne. The Practice of Market Research: An Introduction. 3rd ed. Harlow: Prentice Hall/Financial Times, 2009.

Citatione MLA (9a ed.)

McGivern, Yvonne. The Practice of Market Research: An Introduction. 3rd ed. Prentice Hall/Financial Times, 2009.