Marketing research
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| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 出版: |
New jersey:
Prentice Hall,
©1988
|
| 版: | 2nd.ed |
| 主题: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 0135584795 |c TZs.25000/- | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | |a 658.83 WEI | ||
| 100 | |a Weiers, Ronald M. | ||
| 245 | |a Marketing research |c / Ronald M. Weiers | ||
| 250 | |a 2nd.ed | ||
| 260 | |a New jersey: |b Prentice Hall, |c ©1988 | ||
| 300 | |a 636 p. : |b ill.; |c 23cm | ||
| 504 | |a Includes index | ||
| 505 | |a Key preliminaries Sampling and measurement Data collection Data analysis Applications, presentation of findings, and research ethics | ||
| 546 | |a eng | ||
| 650 | |a Marketing research | ||
| 650 | |a market surveys | ||
| 650 | |a Market analysis | ||
| 942 | |c BK | ||
| 999 | |c 6123 |d 6123 | ||