Strategic marketing /

Strategic marketing /

"Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships,...

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Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Piercy, Nigel
Format: Book
Published: Boston : McGraw-Hill Irwin, c2003.
Edition:7th ed.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Marketing
Marketing > Case studies.
Online Access:http://www.loc.gov/catdir/description/mh021/2002016549.html
http://www.loc.gov/catdir/toc/mh021/2002016549.html
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