The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /
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New York :
McGraw-Hill,
c2009.
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 9780071615068 | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.8 MOE |
| 100 | 1 | |a Moeller, Leslie H. | |
| 245 | 1 | 4 | |a The four pillars of profit-driven marketing : |b how to maximize creativity, accountability, and ROI / |c Leslie H. Moeller, Edward C. Landry and Theodore Kinni. |
| 260 | |a New York : |b McGraw-Hill, |c c2009. | ||
| 300 | |a vii, 232 p. : |b ill. ; |c 24 cm | ||
| 504 | |a Includes bibliographical references (p. 214-219) and index. | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Communication in marketing | |
| 650 | 0 | |a Rate of return | |
| 650 | 0 | |a Profit | |
| 700 | 1 | |a Landry, Edward C., |d 1965- | |
| 700 | 1 | |a Kinni, Theodore B., |d 1956- | |
| 942 | |c BK | ||
| 999 | |c 6116 |d 6116 | ||