The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /

The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /

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书目详细资料
主要作者: Moeller, Leslie H.
其他作者: Landry, Edward C., 1965-, Kinni, Theodore B., 1956-
格式: 图书
出版: New York : McGraw-Hill, c2009.
主题:
Marketing
Communication in marketing
Rate of return
Profit
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实物特征
实物描述:vii, 232 p. : ill. ; 24 cm
参考书目:Includes bibliographical references (p. 214-219) and index.
ISBN:9780071615068

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