International marketing /

International marketing /

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"Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international ma...

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Detalles Bibliográficos
Autor principal: Cateora, Philip R.
Otros Autores: Graham, John L.
Formato: Libro
Publicado: Boston, Mass. : McGraw-Hill/Irwin, c2007.
Edición:13th ed.
Colección:McGraw-Hill/Irwin series in marketing
Materias:
Export marketing.
International business enterprises.
Acceso en línea:http://www.loc.gov/catdir/enhancements/fy0632/2005057682-d.html
http://www.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
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