International marketing /

International marketing /

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"Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international ma...

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Détails bibliographiques
Auteur principal:	Cateora, Philip R.
Autres auteurs:	Graham, John L.
Format:	Livre
Publié:	Boston, Mass. : McGraw-Hill/Irwin, c2007.
Édition:	13th ed.
Collection:	McGraw-Hill/Irwin series in marketing
Sujets:	Export marketing. International business enterprises.
Accès en ligne:	http://www.loc.gov/catdir/enhancements/fy0632/2005057682-d.html http://www.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
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