MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 8185386161 | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | |a 658.83 BOY | ||
| 100 | |a Boyd, Harper W. | ||
| 245 | |a Marketing research : |b text and cases |c / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch | ||
| 250 | |a 7th ed. | ||
| 260 | |a India : |b Irwin, |c c2002 | ||
| 300 | |a xv, 816 p. : |b ill. ; |c 26 cm | ||
| 504 | |a Includes index | ||
| 546 | |a eng. | ||
| 650 | |a Marketing research | ||
| 700 | |a Westfall, Ralph | ||
| 700 | |a Stasch, Stanley F. | ||
| 942 | |c BK | ||
| 999 | |c 6101 |d 6101 | ||