Marketing research : text and cases

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Bibliographic Details
Main Author:	Boyd, Harper W.
Other Authors:	Westfall, Ralph, Stasch, Stanley F.
Format:	Book
Published:	India : Irwin, c2002
Edition:	7th ed.
Subjects:	Marketing research
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Mzumbe University Main Campus Library

Holdings details from Mzumbe University Main Campus Library
Call Number:	658.83 BOY
Copy	On Shelf