Cita APA (7a ed.)

Boyd, H. W., Westfall, R., & Stasch, S. F. (2002). Marketing research: Text and cases (7th ed.). Irwin.

Cita Chicago Style (17a ed.)

Boyd, Harper W., Ralph Westfall, y Stanley F. Stasch. Marketing Research: Text and Cases. 7th ed. India: Irwin, 2002.

Cita MLA (9a ed.)

Boyd, Harper W., et al. Marketing Research: Text and Cases. 7th ed. Irwin, 2002.