Marketing strategy /
Strips away the confusion that surrounds marketing strategy. Marketing and strategy are about relationships between people and this is brought into focus in the text. Marketing practitioners should find this a handy book on the role of the marketing director in the organization of the 1990s.
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London :
Butterworth-Heinemann ,
c 1992.
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| Метки: |
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Нет меток, Требуется 1-ая метка записи!
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