Marketing strategy /
Strips away the confusion that surrounds marketing strategy. Marketing and strategy are about relationships between people and this is brought into focus in the text. Marketing practitioners should find this a handy book on the role of the marketing director in the organization of the 1990s.
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| Main Author: | |
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| Format: | Book |
| Published: |
London :
Butterworth-Heinemann ,
c 1992.
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| Subjects: | |
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Mzumbe University Main Campus Library
| Call Number: |
658.8 FIT |
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| Copy | On Shelf |