Social marketing : influencing behaviors for good /

Social marketing : influencing behaviors for good /

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Détails bibliographiques
Auteur principal:	Kotler, Philip
Autres auteurs:	Lee, Nancy, 1945-
Format:	Livre
Publié:	Los Angeles : Sage Publications, c2008.
Édition:	3rd ed.
Sujets:	Social marketing. Behavior modification.
Accès en ligne:	http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html
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