Fundamentals of marketing /
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| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 出版: |
New York :
McGraw-Hill,
c1984.
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| 版: | 7th ed. |
| 丛编: | McGraw-Hill series in marketing
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| 主题: | |
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| LEADER | 00000pam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 0070609071 |c TZS 115/= | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.8 STA |
| 100 | 1 | |a Stanton, William J. | |
| 245 | 1 | 0 | |a Fundamentals of marketing / |c William J. Stanton. |
| 250 | |a 7th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c c1984. | ||
| 300 | |a xxii, 697 p. : |b ill. ; |c 25 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing effort | |
| 942 | |c BK | ||
| 999 | |c 6060 |d 6060 | ||