Basic marketing : a global-managerial approach /
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Publié: |
Boston, Mass. :
McGraw-Hill,
2005.
|
| Édition: | 15th ed. |
| Collection: | McGraw-Hill/Irwin series in marketing
|
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 020 | |a 9780072947038 |c TZS 8,000/= | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | 0 | 0 | |a 658.8 PER |
| 100 | 1 | |a Perreault, William D. | |
| 245 | 1 | 0 | |a Basic marketing : |b a global-managerial approach / |c William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | |a 15th ed. | ||
| 260 | |a Boston, Mass. : |b McGraw-Hill, |c 2005. | ||
| 300 | |a xli, 793 [22] p. : |b col. ill. ; |c 28 cm. |e 1 CD ROM (4 3/4 in.) | ||
| 440 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 500 | |a McCarthy's name appears first on the earlier edition. | ||
| 504 | |a Includes bibliographical references (p. 725-787) and indexes. | ||
| 505 | |a Chapter 1:Marketing's Value to Consumers, Firms, and SocietyChapter 2:Marketing Strategy PlanningChapter 3:Focusing Marketing Strategy with Segmentation and PositioningChapter 4:Evaluating Opportunities in the Changing Marketing EnvironmentChapter 5:Demographic Dimensions of Global Consumer MarketsChapter 6:Behavioral Dimensions of the Consumer MarketChapter 7:Business and Organizational Customers and Their Buying BehaviorChapter 8:Improving Decisions with Marketing InformationChapter 9:Elements of product Planning for Goods and ServicesChapter 10:Product Management and New-Product DevelopmentChapter 11:Place and Development of Channel SystemsChapter 12:Distribution Customer Service and LogisticsChapter 13:Retailers, Wholesalers, and Their Strategy PlanningChapter 14:Promotion-Introduction to Integrated Marketing CommunicationsChapter 15:Personal SellingChapter 16:Advertising and Sales PromotionChapter 17:Pricing Objectives and PoliciesChapter 18:Price Setting in the Business WorldChapter 19:Implementing and Controlling Market Plans: Evolution and RevolutionChapter 20:Managing Marketing's Link with Other Functional AreasChapter 21:Developing Innovative Marketing PlansChapter 22:Ethical Marketing in a Consumer-Oriented World: Appraisal and ChallengesAppendix A:Economics FundamentalsAppendix B:Marketing ArithmeticAppendix C:Career Planning in Marketing | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a McCarthy, E. Jerome | |
| 942 | |c BK | ||
| 999 | |c 6041 |d 6041 | ||