Strategic market management /

Strategic market management /

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Bibliographic Details
Main Author: Aaker, David A.
Format: Book
Published: New York : Wiley, c2001.
Edition:6th ed.
Subjects:
Marketing
Marketing > Management
Strategic planning
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Description
Physical Description:xiii, 338 p. : 23 cm. ill.;
Bibliography:Includes bibliographical references and index.
ISBN:0471415723 (pbk. : alk. paper)

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