Strategic market management /

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Bibliographic Details
Main Author:	Aaker, David A.
Format:	Book
Published:	New York : Wiley, c2001.
Edition:	6th ed.
Subjects:	Marketing Marketing > Management Strategic planning
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Mzumbe University Main Campus Library

Holdings details from Mzumbe University Main Campus Library
Call Number:	658.8 AAK
Copy	On Shelf