Aaker, D. A. (2001). Strategic market management (6th ed.). Wiley.
Cita Chicago Style (17a ed.)Aaker, David A. Strategic Market Management. 6th ed. New York: Wiley, 2001.
Cita MLA (9a ed.)Aaker, David A. Strategic Market Management. 6th ed. Wiley, 2001.
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