Consumer behavior and managerial decision making /

Consumer behavior and managerial decision making /

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Detalhes bibliográficos
Autor principal:	Kardes, Frank R.
Formato:	Livro
Publicado em:	Upper Saddle River, N.J. : Prentice Hall, c2002.
Edição:	2nd ed.
Assuntos:	Consumer behavior. Decision making.
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