Marketing management viewpoints : commentary and readings
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| 主要作者: | |
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| 其他作者: | , |
| 格式: | 图书 |
| 出版: |
Cincinnati :
South-western Pub. Co.,
c1970
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| 版: | 2d ed. |
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| Item Description: | First published in 1962 under title: Readings in marketing. |
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| 实物描述: | viii, 536 p. : ill. 24 cm. |
| 参考书目: | Includes bibliographical references. |
| ISBN: | NA |