Marketing management viewpoints : commentary and readings
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Cincinnati :
South-western Pub. Co.,
c1970
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| Edition: | 2d ed. |
| Subjects: | |
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| Item Description: | First published in 1962 under title: Readings in marketing. |
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| Physical Description: | viii, 536 p. : ill. 24 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | NA |