Global marketing : foreign entry, local marketing & global management /

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Bibliographic Details
Main Author: Johansson, Johny K.
Format: Book
Published: Boston : McGraw-Hill Irwin, c2006.
Edition:4th ed.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Online Access:http://www.loc.gov/catdir/enhancements/fy0623/2005041505-d.html
http://www.loc.gov/catdir/enhancements/fy0623/2005041505-t.html
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