Marketing management : analysis, planning, implementation, and control /

Marketing management : analysis, planning, implementation, and control /

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Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets

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Библиографические подробности
Главный автор:	Kotler, Philip
Формат:	‌
Опубликовано:	Englewood Cliffs, N.J. : Prentice-Hall, c1991.
Редактирование:	7th ed.
Предметы:	Marketing
Online-ссылка:	http://bvbr.bib-bvb.de:8991/exlibris/aleph/a23_1/apache_media/18QYEALJNFMJQC6R73HTK3TKJPFAAH.pdf https://www.gbv.de/dms/hbz/toc/ht003857318.PDF
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