Marketing management : analysis, planning, implementation, and control /
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets
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|---|---|
| Формат: | |
| Опубликовано: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1991.
|
| Редактирование: | 7th ed. |
| Предметы: | |
| Online-ссылка: | http://bvbr.bib-bvb.de:8991/exlibris/aleph/a23_1/apache_media/18QYEALJNFMJQC6R73HTK3TKJPFAAH.pdf https://www.gbv.de/dms/hbz/toc/ht003857318.PDF |
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| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.8 KOT |
| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Marketing management : |b analysis, planning, implementation, and control / |c Philip Kotler. |
| 250 | |a 7th ed. | ||
| 260 | |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1991. | ||
| 300 | |a xxvi, 756 p. : |b ill. ; |c 28 cm. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 520 | |a Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets | ||
| 546 | |a eng | ||
| 650 | 0 | |a Marketing | |
| 856 | |u http://bvbr.bib-bvb.de:8991/exlibris/aleph/a23_1/apache_media/18QYEALJNFMJQC6R73HTK3TKJPFAAH.pdf | ||
| 856 | |u https://www.gbv.de/dms/hbz/toc/ht003857318.PDF | ||
| 856 | |u http://bvbr.bib-bvb.de:8991/exlibris/aleph/a23_1/apache_media/18QYEALJNFMJQC6R73HTK3TKJPFAAH.pdf | ||
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