Marketing : contemporary dimensions /
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| Other Authors: | , , |
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| Format: | Book |
| Published: |
Boston :
Houghton Mifflin,
c1977.
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| Subjects: | |
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| Physical Description: | xvi, 427 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0395250072 |