Marketing : the core /

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Bibliographic Details
Main Author:	Kerin, Roger A.
Other Authors:	Hartley, Steven William, Rudelius, William
Format:	Book
Published:	Boston : McGraw-Hill Irwin, c2009.
Edition:	3ed.
Subjects:	Marketing.
Online Access:	http://www.loc.gov/catdir/toc/ecip0827/2008039064.html
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