Principles and practice of marketing

Principles and practice of marketing

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Bibliographic Details
Main Author: Jobber, David
Format: Book
Published: London: McGraw-Hill Publishing Company, 1998.
Edition:2nd ed.
Subjects:
Customer satisfaction
Marketing mix
Market-driven management
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Principles and practice of marketing

Principles and practice of marketing by Jobber, David

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Principles and practice of marketing

Principles and practice of marketing by Jobber, David

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